Picture this: A potential reader discovers your book through a recommendation and immediately searches for your website. They land on your homepage and within three seconds—before they've even read a single word—they've formed a negative opinion about you as an author.

The culprit? Your typography.

When visitors land on your website, you have mere seconds to make a lasting impression. And if you’re a picture book author, your site should feel just as imaginative and engaging as the stories you write. But here’s what I see all the time: websites built on default settings. White background. Black text. Nothing necessarily wrong with that… but for a picture book author? It’s a missed opportunity.