How long does a project take?

Three (3) weeks for the Comprehensive Showcase and two (2) weeks for the One-Page Dream. Both experiences will begin on a Monday and wrap up on the relevant Friday.

What is included in my package again?

One Page Dream

You will receive a completely customized Squarespace website, designed for both desktop and mobile, including:

• Strategic Planning Session

• Comprehensive Branding Package (Includes mood board, color palette, and typography)

• Personalized Website Design for a One-Page Squarespace Site

• Social Media Integration

• Search Engine Optimization

• Mobile-Friendly, Responsive Design

• Domain Connection Assistance

• Access to Squarespace Tutorial Library with 20+ Videos

• *Domain name purchase and Squarespace subscription not included

Comprehensive Showcase

You will receive a completely customized Squarespace website, designed for both desktop and mobile, including:

• Strategic Planning Session

• Comprehensive Branding Package (Includes mood board, color palette, and typography)

• Personalized Website Design for a Squarespace Site with up to Six (6) Pages

• Visual Branding Implemented Across All Pages

• Social Media Integration

• Search Engine Optimization (Includes Website SEO & Individual Page SEO)

• Mobile-Friendly, Responsive Design

• Domain Connection Assitance

• Access to Squarespace Tutorial Library with 20+ Videos’

• *Domain name purchase and Squarespace subscription not included

How do I confirm my design dates?

Your initial one-third deposit holds your design slot. Until the deposit is paid, all design dates are open to other clients. If you decide to book a design slot, you will receive an invoice. Once you send the deposit, the slot is yours!

Can I pay in installments?

Payments are automatically divided into three installments. The first is your one-third deposit. The second payment of one-third is due by our project start date, and the final one-third payment is due on the last day of our design period before we launch your site.

Which Squarespace plan do I need?

Which plan depends on what features and functionality you want on your website. I’ll help you pick the best plan for you when we get on our launch call on the first day of the design period.

As an extra perk of working with me, a member of the Squarespace Circle, you’ll receive 20% off your Squarespace plan for the first year!

I hear Squarespace uses templates. Will you pick the template or do I?

Update: Squarespace 7.1 templates now contain all functionalities built-in, meaning you no longer have to choose a template!

When does my content need to be ready?

For us to make the most effective use of our time together, you will need to submit all content by the Wednesday before your design period.

What are my responsibilities during the design slot?

During your design period, the most important thing you can do is be available via email. While there is a call on your project's first and last day, I will email you throughout the design period for edits, opinions, and clarifications.

This means it is essential you can access and respond to emails during our design period. Translation? Don’t schedule a design slot for when you will be on vacation with no email access!

Eeeek, I don’t think my content will be ready in time! Can we push my design date back a couple of days?

To be fair to you, and every other client in my design calendar, I stick firmly to my design schedule. All my clients would be upset if I pushed back their design date because a client earlier in the schedule wasn’t ready.

If you’re worried you won’t be able to meet the content deadlines, send me an email at hello@lynnkrueger.com, and I’ll let you know the next available date on my design calendar.

Please note that within 30 days of your project start date, there are financial repercussions to changing your design date. This is because your deposit holds your place in the design calendar, which means that spot is no longer available to be booked by anyone else.

If you change your design date before 30 days of the project start date, your deposit will be used to hold your new date in the design calendar. If you change your design date within 30 days of your project start date, your deposit cannot be used towards another design date and will not be refunded.

I need photos for my site. Do you have any tips on working with a photographer?

Yes! I would recommend creating a shot list for your photographer. You can create a board of images on Pinterest by pulling from other brands and businesses to use as inspiration for your shoot. Sharing a video shot list tends to be more effective than trying to explain to your photographer what you’re looking for.

Second, think about what you write. You will generally want studio (or outdoor) shots of you dressed to fit the essence of your brand, and potentially some shots that show what you do. This could involve pictures of you with a laptop or notebook, or you giving a talk at a school. If you need a ‘model’ to be in the photos with you, ask a friend, and make sure to let the photographer know ahead of time that you’ll be bringing someone with you. Also, make sure to plan out what props you want in your images.

Once you have a plan, stalk your potential photographers on Instagram and their website. Ask yourself if your photos turned out like the ones in their portfolio, would you be happy? Don’t hire a photographer and expect them to change their style to fit your vision - find someone whose style vibes with yours.

Similarly, only hire someone who does the types of photos you are looking for. If a photographer takes incredible nature shots, that doesn’t mean they will know how to frame you in brand photos.

Oh, one more tip. Lighting is vital for photography, so unless you’re in a studio, make sure to choose a shooting location with great natural light. As much as we like to get fancy, without good lighting even the most creative shots likely won’t work well on your website.

I need photos for my site. What are the sites you recommend for stock photos?

A: For paid stock photos try out Creative Market. For free stock photos I love Unsplash and Pexels.

Frequently Asked Questions

Still Have Questions?