When Lauren Roberts built her massive social media following before landing her traditional publishing deal with Simon & Schuster, she wasn't just marketing—she was surviving.

Roberts understood something that many authors miss: in an era where voices are systematically silenced and stories are under attack, professional author branding isn't about vanity or ego.

It's about ensuring your voice can't be erased.

Pierce has been publishing for over 30 years, and her author brand has evolved while staying completely true to its core. This is the challenge every author faces when building their brand: How do you create something consistent enough that readers recognize you, but flexible enough to grow with your career?

There’s a reason all the biggest companies, influencers, and celebrities spend so much time, money, and effort developing their brand - they know their brand is the essence of how others will perceive them and their work. Your brand is what's going to resonate with your readers and create that connection between you and your audience