Cozy dresser of an artistic illustrator

Welcome to Lynn’s Design Blog

Outside a Squarespace Website Designer's Cozy Cottage
An Author Website Color Pallette

Author Tips Published Every Monday & Thursday

Read by Topic

Improve Your Writing
#AuthorLife

Branding
Publishing Insights
Web Design
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Why Your Writing Process Needs Sacred Pauses

My friend used to be the queen of writing productivity hacks. She had apps that tracked her daily word count, spreadsheets that calculated her "words per minute" efficiency, and a color-coded calendar that scheduled her creative time down to fifteen-minute increments. She treated her writing process like a machine that needed optimal tuning to run at peak performance. Then she hit a wall. Not writer's block—something deeper.

Read More
AuthorLife Lynn Krueger AuthorLife Lynn Krueger

The Power of Professional Resistance

While history tends to focus on the perpetrators of Nazi medical crimes, the stories of those who demonstrated moral courage deserve equal attention—not just because they maintained their professional integrity in impossible circumstances, but because their workplace resistance actually worked. Just as authors today must decide whether to bow to censorship or defend creative freedom, these medical heroes faced a choice between career safety and professional ethics.

Read More
Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Question Your Hybrid Approach

Picture This: You're at a writing conference. That familiar buzz of excitement fills the hotel conference room as authors swap business cards and publishing war stories. You've just struck up a conversation with a fellow novelist, and she asks about your publishing journey. You light up—this is exactly the kind of conversation you'd hoped to have here.

Read More
Web Design Lynn Krueger Web Design Lynn Krueger

The Author's Guide to Domain Names, Website Platforms, and Websites

The confusion between domain names, website platforms, and websites themselves is one of the biggest stumbling blocks authors face when building their online presence.

Here's the thing: you wouldn't start writing a novel without understanding the difference between a plot, a publisher, and a finished book.

Similarly, you shouldn't start building your author website without understanding these three fundamental components.

Read More
Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Your Writing Career Needs Trickster Energy

After my last post about escaping the publishing grind, I received messages from authors asking the same question: "Okay, Lynn, I'm convinced the hustle culture is killing my creativity. But what's the alternative? How do I build a sustainable career without falling into the productivity trap?" The answer lies in what Tricia Hersey calls "trickster energy"—and it might just be the most powerful tool in your author arsenal.

Read More
AuthorLife Lynn Krueger AuthorLife Lynn Krueger

The Publishing Grind is Not Your Friend

Picture this: It's 6 AM and you're reaching for your phone before your feet hit the floor. Instagram story posted? Check. Twitter engagement? Better respond to those mentions. Email newsletter draft? Still sitting in your inbox, taunting you. And you haven't even had coffee yet. You mentally run through today's writing goals while brushing your teeth, calculating whether you can squeeze in 2,000 words between your day job and that book marketing webinar you signed up for. Again. Sound familiar?

Read More
Improve Your Writing Lynn Krueger Improve Your Writing Lynn Krueger

Essential Books Every Author Should Read

As someone who works with authors daily, I'm constantly asked: "What books should I be reading to improve my craft?"

The truth is, there's no one-size-fits-all answer, because your reading list should be as unique as your writing journey.

That's why I've created this living list of book recommendations tailored to specific author needs.

Read More
Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Judge Your Self-Publishing Choice

You're at a family barbecue, feeling proud because you just hit "publish" on your debut novel last week. Your aunt approaches with genuine curiosity and asks about your book. Your heart swells as you start to explain your story, the characters you've grown to love, the themes you've woven throughout. Then she asks where people can buy it. "Oh," she says, her expression shifting slightly. "So you self-published? You couldn't get a real publisher?"

Read More
AuthorLife Lynn Krueger AuthorLife Lynn Krueger

The Let Them Theory: The Life-Changing Mindset Shift Every Author Needs

Picture this:

You've just received your first one-star review.

Your stomach drops as you read the harsh words criticizing everything from your plot holes to your character development.

You screenshot it and immediately send it to your critique partner, your spouse, your writing group.

You spend the next three hours crafting the perfect response in your head—one that explains your artistic choices, defends your characters, and maybe even educates this clearly misguided reader about what good literature actually looks like.

Read More
Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Your Stories Matter More Than You Think: Lessons from Jason Stanley’s “Erasing History”

"The goal of the fascist assault on education is to produce individuals who cannot think for themselves, who cannot question, who cannot challenge authority." - Jason Stanley, Erasing History

I've sat across from dozens of authors during strategy calls, and I've heard the same hesitant tone of voice more times than I can count.

The hesitation to take up space, to be loud, to tell their story.

Read More
Web Design Lynn Krueger Web Design Lynn Krueger

Why Squarespace is the Perfect Platform for Authors

"Should I use WordPress? What about Wix? Or maybe I need a custom-coded site?"

Sound familiar? If you're an author trying to choose a website platform, you've probably asked yourself these questions. With so many options out there, it's easy to get overwhelmed.

But here's what I've learned from building custom author websites: Squarespace isn't just good for authors—it's perfect for them.

Read More

Have a Question You Would Like Answered on the Blog?