A literary agent lands on your website, ready to be impressed by your professionalism. Instead, they're immediately put off by typography choices that scream "amateur hour." Before they've even read about your latest manuscript, they've mentally moved on to the next author.

And while reading "Tempests and Slaughter," I dove into Tamora Pierce's online presence and realized — there’s a masterclass in author branding hiding in plain sight on her site. But here's the thing—most authors are missing this goldmine of inspiration sitting right under their noses.

There’s a reason all the biggest companies, influencers, and celebrities spend so much time, money, and effort developing their brand - they know their brand is the essence of how others will perceive them and their work. Your brand is what's going to resonate with your readers and create that connection between you and your audience