Picture Book Author Natalie Horseman
Through her Goat on the Go series, Natalie introduces kids to imagination, giggles, and important life lessons through the playful antics of Scout the goat. Each story is filled with fun, surprises, and a touch of mischief, while also promoting social-emotional learning. Kids will learn valuable skills like empathy, friendship, and resilience as they follow Scout's adventures, making learning both entertaining and meaningful.
Who?
Pain Points
Overwhelm & Lack of Clarity
Wasted Time & Money Attempting to DIY
Feeling Stuck
Goals
A Professional Platform to Launch Her Debut Book
A Clear Brand to Encompass Her Publishing House & Non-Profit
The Confidence to Attract Speaking Opportunities
PLAYFUL ~ ENGAGING ~ ADVENTUROUS
Natalie
“Before working with Lynn Krueger Designs, when it came to my website I felt overwhelmed. I had a vision in my head of what I wanted—something professional, visually appealing, and that really captured the heart of my brand—but bringing that vision to life felt impossible. I briefly tried to build a site myself, but quickly realized how challenging it was to create something I felt truly proud of. I spent so much time worrying about the fact that I didn’t have a site and feeling stuck because I lacked the technical skills and knowledge to create one.
I wanted more than just a website designer—I needed a creative partner. It was important to work with someone who could not only bring my ideas to life in a beautiful and functional way, but who would also be honest with me about what would or wouldn’t work—and explain why. I was looking for someone who would listen closely, collaborate openly, and help guide the process with both creativity and expertise.
Working with Lynn took all that stress off my shoulders and replaced it with confidence and excitement. If you’re on the fence about working with Lynn Krueger Designs, trust me—this is exactly who you want creating your website.
Lynn is incredibly kind, professional, and truly makes the entire process stress-free. From the very beginning, it felt like a true collaboration and partnership. I appreciated the open communication every step of the way—Lynn was always available to talk through ideas, offer thoughtful feedback, and share timely updates. It’s rare to find someone who delivers such high-quality work and brings such a supportive, professional presence to the table.
With this website, I expect to experience so many meaningful gains—both personally and professionally. It gives me the opportunity to truly connect with readers, whether they’re kids diving into the adventures of my characters or adults who support my work. It complements everything I do around my books and makes me feel like I have a real brand—not just a collection of stories, but a cohesive and professional presence.
It’s more than just a site—it’s the heart of my brand. It’s the place where people can discover my work, learn more about me as an author, and explore the fun, imaginative world of my characters through videos, pictures, and interactive content. It’s a space that brings my stories to life and helps elevate both my writing and my visibility in a way that feels polished, engaging, and true to who I am as a creator.
I feel proud and excited to share the site, knowing it reflects who I am as a writer. It’s not only a place for people to discover my work, but a way for them to follow along on my journey. It also sends a clear message: I’m serious about my writing career.
I’m so thankful I had the chance to work with Lynn on this project—it was one of the best decisions I made for my brand. Lynn truly thought of everything. The tutorial was especially helpful and gave me the confidence to navigate and update my site on my own. I’m so grateful for the thought and care that went into every detail. Thank you for everything! You created a site that I am truly proud of and excited to share with everyone!”