Most author websites have terrible calls-to-action (CTA). You've seen CTAs everywhere—those boring "Subscribe to my newsletter" buttons that sit there like digital tumbleweeds. Meanwhile, smart authors are using CTAs that convert at rates 161% higher than generic ones. The difference? They're not asking people to "subscribe." They're offering something irresistible in exchange for an email address.

The bottom line: If you're serious about your writing career, you need an email list. Period.

While other authors chase social media followers and pray their posts get seen, smart authors are building direct lines to their readers through email marketing.

The results?

Book sales that don't depend on algorithm changes, loyal readers who actually buy their work, and sustainable author careers that grow with every release.

The confusion between domain names, website platforms, and websites themselves is one of the biggest stumbling blocks authors face when building their online presence.

Here's the thing: you wouldn't start writing a novel without understanding the difference between a plot, a publisher, and a finished book.

Similarly, you shouldn't start building your author website without understanding these three fundamental components.

"Should I use WordPress? What about Wix? Or maybe I need a custom-coded site?"

Sound familiar? If you're an author trying to choose a website platform, you've probably asked yourself these questions. With so many options out there, it's easy to get overwhelmed.

But here's what I've learned from building custom author websites: Squarespace isn't just good for authors—it's perfect for them.

I just finished Ava Reid's A Study in Drowning, and I highly recommend this book. It’s dark and moody, suspenseful and poignant. But more than that, it mirrors a profound shift we’re seeing in today’s society.

You need a website, but there are a seemingly infinite number of website platforms where you can build your website (or hire a designer to build your website for you). Squarespace, Wix, WordPress, GoDaddy, Weebly, Nexcess…the list goes on and on. So how to choose?