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Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Say You're "Just" Indie

You're at a local literary event, feeling proud as you chat with other authors about your recent success. Your self-published novel just hit 10,000 copies sold, you've built an email list of devoted readers, and you're finally earning enough from your writing to cut back your day job hours. You're explaining your journey to a traditionally published author when she nods politely and says, "Well, that's great for indie publishing. But when are you going to try to get a real publisher?"

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Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Expect You to Follow Trends

The Terror of Trends. You're at your local bookstore café, laptop open, working on the fantasy novel you've been passionate about for the past year. A fellow writer slides into the chair across from you—someone you know from the regional writers' group who always seems to have their finger on the pulse of the industry. "Still working on that dragon book?" they ask, glancing at your screen. "You know fantasy is kind of over, right? Everyone's writing BookTok romance now. Have you seen how much money those authors are making? You should pivot to enemies-to-lovers contemporary romance. That's where the readers are."

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Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Rush Your Timeline: Take Back Control of Your Publishing Schedule

Sound Familiar? You're at Sunday dinner with your family, feeling pretty good about the progress you've made on your novel this week. The revision is coming along nicely, and you finally solved that plot hole that's been nagging you for months. When Uncle Bob asks about your book, you're happy to share that you're working on making your manuscript the best it can be.

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Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Question Your Hybrid Approach

Picture This: You're at a writing conference. That familiar buzz of excitement fills the hotel conference room as authors swap business cards and publishing war stories. You've just struck up a conversation with a fellow novelist, and she asks about your publishing journey. You light up—this is exactly the kind of conversation you'd hoped to have here.

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AuthorLife Lynn Krueger AuthorLife Lynn Krueger

The Publishing Grind is Not Your Friend

Picture this: It's 6 AM and you're reaching for your phone before your feet hit the floor. Instagram story posted? Check. Twitter engagement? Better respond to those mentions. Email newsletter draft? Still sitting in your inbox, taunting you. And you haven't even had coffee yet. You mentally run through today's writing goals while brushing your teeth, calculating whether you can squeeze in 2,000 words between your day job and that book marketing webinar you signed up for. Again. Sound familiar?

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Publishing Insights Lynn Krueger Publishing Insights Lynn Krueger

Let Them Judge Your Self-Publishing Choice

You're at a family barbecue, feeling proud because you just hit "publish" on your debut novel last week. Your aunt approaches with genuine curiosity and asks about your book. Your heart swells as you start to explain your story, the characters you've grown to love, the themes you've woven throughout. Then she asks where people can buy it. "Oh," she says, her expression shifting slightly. "So you self-published? You couldn't get a real publisher?"

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AuthorLife Lynn Krueger AuthorLife Lynn Krueger

The Let Them Theory: The Life-Changing Mindset Shift Every Author Needs

Picture this:

You've just received your first one-star review.

Your stomach drops as you read the harsh words criticizing everything from your plot holes to your character development.

You screenshot it and immediately send it to your critique partner, your spouse, your writing group.

You spend the next three hours crafting the perfect response in your head—one that explains your artistic choices, defends your characters, and maybe even educates this clearly misguided reader about what good literature actually looks like.

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